Dance Marathon Website

In September of 2009, I had the absolute pleasure of redesigning the website for the UC Berkeley Dance Marathon, a campus event that has raised over $100,000 in the fight against Pediatric AIDS.

After a few meetings with the planning committee, we decided that a major focus for the 2010 dance-a-thon, "Kickin' It Old Skool," would be to generate excitement that would increase the number of registered dancers. Playing around with a number of ideas, I ran with the phrase "Join the Movement" as a driving theme for the design of the site.

I aimed to develop a website that was not only flexible enough that it could be reused for many years with varying event themes but would also focus the user's attention on the major calls to action while maintaining a feeling of excitement and community.

Design, HTML, CSS
(Live site)