BACK TO THE MENU
TBG Logo
Redesign

In January 2010, I offered to redesign the logo for The Berkeley Group. The bridge icon represents "bridging the gap" for nonprofits to achieve mission goals as well as refers to TBG's own mission which grew from The Bridgespan Group. The bracket shape symbolizes not only the summation of work and ideas into a single solution but also mimics the leaves of a plant to depict growth, freshness, and new ideas.

The logo text is now used on marketing materials and staff apparel.

tbglogo